Walmart Launches AI Assistant "Sparky" to Help Shoppers Make Purchases
Walmart has introduced a new AI feature called “Ask Sparky,” designed to assist customers with their shopping experience.
As more companies adopt artificial intelligence to boost sales, Walmart’s Sparky is the latest tool aimed at guiding users through purchases. Available in the Walmart app starting this week, Sparky can help customers search for items, analyze reviews, and offer suggestions tailored to specific events or needs. For instance, if someone is planning a beach trip, Sparky can check the weather and recommend appropriate clothing available at Walmart, of course.
Retailers are increasingly using AI not only to support customers but also to encourage more spending, sometimes on items people may not have planned to buy. While Sparky is promoted as a helpful tool for making smart decisions, its core function is to streamline and personalize the shopping journey.
Walmart says Sparky is designed to be a reliable assistant, with future updates expected to include features like reordering household essentials and booking services. The company envisions Sparky as a way to simplify daily tasks and give users more time for other priorities.
While Sparky isn’t trying to compete with tools like ChatGPT, its main role is to guide users in deciding what to buy, in a way that feels customized and budget-friendly.
Walmart joins a growing number of companies integrating AI into their platforms to influence customer behavior and increase convenience.
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