The House of Dior, the renowned French luxury fashion brand has revealed that a cybersecurity breach has compromised customer data.
A representative from the company confirmed that the incident affects Dior Fashion and Accessories customers. Experts are currently investigating the breach to assess its full scope.
"We recently discovered that an unauthorized external party accessed certain data related to our Dior Fashion and Accessories customers," the spokesperson stated.
"We immediately took action to contain the incident. The teams at Dior, with support from cybersecurity experts, continue to investigate and manage the situation."
Dior clarified that no account passwords or payment card details were exposed, as these were stored in a separate, unaffected database.
"Passwords or payment information, including bank account and payment card details, were not in the compromised database," the company said.
"We are working to notify relevant regulators and customers as required by law."
Dior emphasized that protecting the confidentiality and security of customer data is a top priority. "We deeply regret any concerns or inconvenience this incident may cause to our customers."
Impact in Korea and China Confirmed
Although Dior has not disclosed the exact number of affected customers or the regions involved, it has confirmed that its South Korean website was affected. There have also been reports that Chinese customers received notifications about the breach.
Screenshots of notifications shared online indicate that the breach was identified on May 7 and involved unauthorized access. The exposed information includes:
- Full name
- Gender
- Phone number
- Email address
- Postal address
- Purchase history
The notice from Dior’s South Korean site sets the breach date to May 7, 2025, suggesting a widespread international cybersecurity incident.
However, the exposure appears to be limited to contact information, purchase data, and customer preferences shared with the brand. Meanwhile, reports in Korea suggest that Dior faces legal scrutiny for not notifying all relevant authorities in the country about the breach.
Dior is advising customers to remain alert for phishing attempts and to report any cases of brand impersonation immediately.
As of now, the company has not publicly disclosed the exact number of affected customers or the countries involved.
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