Pandora, the globally renowned Danish jewelry brand, has confirmed a data breach that exposed customer information through a third-party vendor platform. The breach, which first came to light in Italy, led to unauthorized access to personal data. Affected customers are now being notified.
According to a report by RansomNews on X, attackers didn’t infiltrate Pandora’s own systems directly. Instead, they exploited a vulnerability in a third-party provider’s platform, a rising trend in cybercrime, as supply chain attacks grow more common due to complex digital networks and vendor integrations.
Pandora's breach notification revealed that the exposed information includes names, email addresses, and phone numbers. However, the company assured that sensitive credentials such as passwords, payment card data, or health-related information were not compromised.
The method used aligns with the MITRE ATT&CK tactic T1199 (Trusted Relationship), where attackers infiltrate systems through partner access. Experts suggest this breach might be tied to broader Advanced Persistent Threat (APT) campaigns targeting CRM platforms, possibly related to recent Salesforce-linked incidents.
Pandora’s security team acted quickly, isolating systems and increasing restrictions to limit the impact. Measures taken include network segmentation, upgraded SIEM (Security Information and Event Management) tools, and the deployment of enhanced Endpoint Detection and Response (EDR) technologies.
The company has launched a full forensic investigation to assess the breach’s scope. So far, no evidence suggests that the data has been publicly leaked or exfiltrated.
Pandora warns customers to be cautious of potential spear-phishing attempts leveraging the compromised contact details. Customers are advised to verify any suspicious messages through official Pandora channels.
This breach underscores the growing risk of third-party vulnerabilities. Pandora emphasized the importance of stronger zero-trust frameworks and continuous monitoring to defend against evolving threats in the supply chain.
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