Louis Vuitton has confirmed a data breach affecting customers in the UK, South Korea, Turkey, and potentially other countries, with notification efforts currently in progress.
The French luxury retailer discovered the breach on July 2, 2025. It exposed customer details such as names and contact information. The company stated that no passwords, payment card data, or other financial details were compromised. As notifications continue, it is possible that customers in additional regions may be impacted.
Last week, Louis Vuitton revealed that data belonging to some UK customers had been stolen. Attackers gained access to its UK systems and obtained names, contact details, and purchase history. The brand also confirmed that its operations in South Korea experienced a similar cyberattack.
In emails sent to affected individuals, the company wrote that while there is currently no evidence of data misuse, recipients should be cautious about potential phishing or fraud attempts.
Louis Vuitton, owned by the French luxury group LVMH, has reported the incident to authorities, including the UK Information Commissioner’s Office. This is the third reported breach within LVMH’s systems in the past three months.
Reports indicate that the attackers had access to the company’s systems for nearly a month before the breach was discovered. According to Security Week, around 143,000 people in Turkey were affected. The breach is believed to be linked to a compromised third-party service provider account.
While Louis Vuitton has not yet shared technical details about the incident, publicly available information points to the possibility of a ransomware attack. However, no ransomware group has taken credit so far.
This breach follows another recent incident involving Cartier, where a cyberattack exposed customer data. The events highlight a growing trend of cyberattacks targeting high-end fashion brands.
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