The Cybercriminals’ Game Plan
While cyber threats evolve, certain scams reappear every year during events like March Madness or the Super Bowl. Phishing remains the most common, with attackers impersonating ticket sellers, sports brands, or coworkers promoting office bracket pools. These emails typically contain links to fraudulent websites meant to steal login credentials or install malware.
A more recent twist on phishing—known as “quishing”—uses QR codes embedded in emails, posters, or even menus to redirect users to fake websites. These codes often evade email filters, making them especially effective for fraud.
Voice phishing (or “vishing”) is also on the rise, leveraging AI-powered tools to mimic trusted voices, such as a bank representative or IT support, in order to deceive users into sharing personal data or authorizing fraudulent activity.
For companies, especially those with hybrid or remote teams, March Madness introduces not just a team-building opportunity, but also cybersecurity vulnerabilities. Employees might stream games, download sketchy apps, join office bracket contests, or click on malicious links—any of which could open the door to attacks such as ransomware, credential theft, or Business Email Compromise (BEC).
How to Stay Cyber-Safe
Whether you’re at home filling out your bracket or managing a team at work, a blend of smart habits, awareness, and strong digital tools is your best defence:
- Pause Before You Click – Be skeptical of messages offering free tickets or exclusive giveaways. Always verify the source before engaging.
- Strengthen Login Security – Use complex, unique passwords and enable Multi-Factor Authentication (MFA) to add extra protection. A password manager can make this easier.
- Keep Everything Updated – Cybercriminals take advantage of outdated apps and systems. Regular updates ensure the latest security patches are in place.
- Use Secure Networks – Avoid logging into sensitive accounts on public WiFi unless you’re connected through a trusted VPN.
- Establish Cybersecurity Guidelines – For businesses, ensure that employees use verified apps and websites, and provide training on how to recognize and report scams.
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